The Sale in the Camera Room

Remember whenever we are in front of the customer we are always selling .When we are able to make the session fun and have them enjoy the experience, we are more likely to have a higher sale when we take the order. Make a friend before you make a sale. Remember names. Use their first names during the session. Let the family get involved by looking through the camera. Build excitement. The anticipation of seeing the proofs whether they are paper proofs or projection can only enhance the sale. Make the event a memorable experience. I might say something like “This portrait is really going to look nice displayed over your couch in the living room.” We want the camera room experience to be fun, enjoyable, exciting, and memorable. This positive experience will diminish buyer resistance. Remember…
“The price is always too high until the customer gets emotionally involved.” This is planting a seed and building excitement for the sales session.